In retail, a direct-to-consumer business works directly with a manufacturer to make their product — sometimes they even make the product themselves! Then, they sell it directly to their end customer.
In ecommerce, direct-to-consumer, or DTC, brands are vertically integrated meaning they can control their customers’ experience from beginning to end — everything from the product photography to the packaging. This often reduces cost and maximizes profits.
That is direct-to-consumer.
🏅 Become a supply chain pro and get definitions to the words that every entrepreneur and ops team member should know: [ Ссылка ]
