When applying to BCG, you should always submit a cover letter. Those who review your application will see even one paragraph of your cover letter as an opportunity to differentiate between candidates.

Our team has worked with thousands of consulting candidates over the past 15 years - undergrads, MBAs, PhDs, experienced hires, and more - to rewrite their cover letters and help them land interviews at top firms like BCG.

In this video, Jenny Rae shares the keys for standing out through your BCG cover letter as well as the biggest red flags to avoid.

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