Welcome to a special episode of The Places We'll Go Show, featuring the legendary Professor Philip Kotler, the world-renowned marketing expert who invented the 4Ps of Marketing. Hosted by Ritchie and Mark, this interview dives into Professor Kotler's groundbreaking contributions, his thoughts on the evolution of marketing, and his vision for the future.
About the Guest:
Professor Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management. Widely regarded as the father of modern marketing, Professor Kotler has authored over 80 books and has been honored with 22 honorary degrees worldwide. His pioneering work on the marketing mix and the 4Ps—product, price, place, and promotion—has fundamentally shaped marketing strategies across the globe.
Chapters:
00:00 - Introduction
02:00 - Insights into the Giants Marketing Masterclass
05:30 - Welcome Professor Philip Kotler
07:15 - The Evolution of Marketing: From the 4Ps to Today
12:40 - The Importance of Social Marketing
18:30 - Economic Foundations and Influences
25:00 - Integrating Economics with Marketing
30:45 - Reflections on Global Capitalism and Nordic Models
35:50 - Marketing's Role in Business Today
40:10 - The Power of Lifelong Learning
45:25 - Professor Kotler's Career Journey
50:00 - Future of Marketing: Behavioral and Social Sciences
55:35 - Closing Thoughts and Reflections
