Alright, folks, if you've been keeping up with the latest headlines, you've probably heard about Joe Rogan's recent rant against Dylan Mulvaney. It all went down during a podcast episode, and let me tell you, it was quite the spectacle. In this epic tirade, Rogan referred to Mulvaney as a "confused person," and even brought Bud Light into the mix.
Mulvaney, a 26-year-old TikTok sensation, caused quite a stir when she announced her collaboration with Bud Light. The company went all out by creating custom-made cans featuring Mulvaney's face to celebrate the completion of her "365 Days of Girlhood" series, which documented her gender transition. However, this move didn't sit well with conservatives, who accused Bud Light of going "woke" and called for a boycott of the brand. And guess what? The boycott threat actually impacted Bud Light's position as the top-selling beer in America. Ouch!
Joe Rogan took aim at big retail chains like Target for what he called "shoving" LGBTQ Pride month merchandise "down everyone's throats." Rogan accused these companies of "proselytizing" and didn't mince his words. Clearly, he's not a fan of this approach.
To make matters worse for Bud Light, its parent company Anheuser-Busch reportedly suffered a staggering $27 billion loss in market value since rolling out their ad campaign. Talk about a major hit!
The fallout from this controversy has ignited passionate debates and divided opinions across the board. It's clear that Joe Rogan isn't afraid to express his thoughts, even if they ruffle a few feathers. And Bud Light's ill-fated partnership with Dylan Mulvaney has become a cautionary tale for brands navigating the treacherous waters of influencer collaborations.
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