For Anita Fontaine and Geoffrey Lillemon, both Creative Directors at Wieden+Kennedy Amsterdam’s Department of New Realities respectively, VR and AR technologies are not a means of escaping into fantasy, but of offering a deeper understanding of our everyday experience. Here they outline the opportunity virtual space presents to enhance reality.
This talk was part of the Intuitive Tech content track, during Frame Lab 2019. Learn more about Frame Lab here: www.frameawards.com/frame-lab
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Virtually Real: Augmenting Spatial Experience
Теги
Intuitive techtechtechnologyframeframe labframe magazineframe publisherswieden and kennedybrandingadvertisingconsumer behaviourpersonalisationcustomercentricVRARAIVirtual realityaugmented realitynew realityanita fontainegeoffrey lillemoneventfestivalinnovationdesignspatial designsustainable designdesign of the futurekeynotetalktalksspeechspeakersamsterdamnetherlands
