SOCIAL MEDIA GIANT FACEBOOK ON WEDNESDAY SAID THAT
APPLE INC. HAS DEVELOPED SOME PRIVACY MEASURES OVER
OVER ITS APP STORE THAT WILL FOR SURE GONNA HARM
DEVELOPERS AND SMALL BUSINESSES.

“APPLE IS BEHAVING ANTI-COMPETITIVELY BY USING THEIR
CONTROL OF THE APP STORE TO BENEFIT THEIR BOTTOM
LINE AT THE EXPENSE OF CREATORS AND SMALL BUSINESSES,"
SAID FB VICE PRESIDENT DAN LEVY.

IT ACCUSED APPLE COMPANY OF EXPLOITING ITS POSITION
BY LAUNCHING NEE PRIVACY POLICIES ON MOBILE DEVICES
THAT DEPENDS BASICALLY UPON IOS OPERATING SYSTEM.

DURING RECENT MONTHS, BOTH THE COMPANIES
I.E. APPLE AND FACEBOOK ARE SQUABBLING
OVER THEIR PLACE IN MEDIA SPHERE.

THIS LATEST UPDATED IOS WILL RESULT
IN LOSS OR DECREASE IN SMALL BUSINESSES
THAT RELY ON ADVERTISEMENT.

AND LOSS IN EARNING OF FACEBOOK
WHICH IT WAS GETTING BY RUNNING
ADS ON THEIR PLATFORM.

IN SEVERAL ADS IN NEWYORK TIMES, IT HAS COMPLAINED
AND ACCUSED THE APPLE TO HAVE LAUNCHED NEW RULES
THAT WOULD BENIFIT IT BUT HAS LIMITED THE ACCESS FOR
BUSINESSES THAT WISH TO RUN PERSONALIZED ADS

ACCORDING TO THE WASHINGTON POST, FACEBOOK
ESTIMATES THAT SMALL BUSINESSES EARNED 60% LESS
IN SALES WITHOUT ACCESS TO THE ADVERTISEMENT
THAT IT CLAIMS APPLE SEEKS TO LIMIT.

TIM COOK ON FRIDAY SAID THAT FB IS WELCOME TO
KEEP TRACKING ITS USERS ACROSS APPS AND WEBSITES,
BUT THEY SHOULD TAKE THE USERS PERMISSION FIRST.

TIM COOK'S TWEET CAME AFTER FACEBOOK RAN FULL-PAGE
ADS IN THE NEW YORK TIMES WITH THE HEADLINE 'WE'RE
STANDING UP TO APPLE FOR SMALL BUSINESSES EVERYWHERE',
FOR TWO DAYS CRITICISING APPLE'S PRIVACY POLICY.



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