In the clip below, Alex walks through how to calculate a retention curve for your startup. Basically you want to graph the percentage of monthly active users (y-axis) versus the number of days from acquisition (x-axis).
And as he explains:
“If you end up with a retention curve that asymptotes to a line parallel to the x-axis, you have a viable business, and you have product/market fit for some subset of market.”
If you do not have a retention curve that flattens out, you do not have product/market fit and none of the growth hacking or virality tactics that people love to talk about will work.
“Focus on getting to product market/fit… If you don’t have a great product, there’s no point executing well on growing it, because it won’t grow. The #1 problem I’ve seen inside Facebook for new products and the #1 problem I’ve seen for the startups I’ve advised has been that they don’t actually have product/market fit when they think they do.”
Video source: @ycvault [ Ссылка ]
---
We curate the top 1% of startup advice from the world’s best founders and investors.
Join 8,000+ founders who read the free newsletter at startuparchive.org
![](https://i.ytimg.com/vi/2ZtolTbZShU/maxresdefault.jpg)