In an exclusive conversation with ET NOW’s Anisha Jain, IKEA India CEO and CSO, Susanne Pulverer, talks about their expansion plans, focus on India as one of the fastest growing markets and the changing consumer trends. While IKEA has opened three big format stores and two city stores till now; IKEA is all set to launch Phase 2 of India Expansion plans. In a free-wheeling chat, Susanne talks about affordability being a big determinant of demand in India and hopes of turning a profit in India business soon. Watch
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