The Supreme brand is nowhere near as popular as it used to be. But the typeface they use still is. Futura the typeface Supreme uses has a very political history riddled in controversy. Let me show you how it went from an affordable housing project to the Yatzees (can't say the word), to Nixion, to the feminist movement, and all the way to Supreme.
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Time stamps
00:00 Supreme Brand
00:56 Futura Intro
01:35 Supreme Logo History
02:55 Futura history’s Intro
03:29 Void Bit
04:37 Paul Renner and Bauhaus History
06:22 Futura Creation
07:21 Futura and the Bad Germans
08:36 Family History
09:35 Resurgence of Futura
10:43 Futura & Feminism
11:00 Barbara Kruger vs Supreme
13:09 Conclusion
14:34 Outro
