Discover the game-changing benefits of regular competitive analysis, plus a 6-step guide to supercharge your research process. 🎯 Enroll in our FREE competitive research workflow course ► [ Ссылка ]

We’ll discuss why you need an ongoing competitor analysis in Digital Marketing and how often you should be doing it.
Competitor analysis is typically carried out to identify the strengths and weaknesses of other market players, define your company’s standing in relation to them, highlight gaps, and estimate your potential and opportunities to fill them.

So what are the fundamental 6 steps?
1. Get updates on the performance of your competition
2. Analyze the SEO efforts of your rivals and check what strategies they’re using
3. Check your competition’s ads and get marketing ideas
4. See what your competitors are doing in the Content Marketing and PR departments
5. Check the Social Media accounts of the competition and analyze their activities and audiences
6. Review your findings while keeping your own strategy in mind

Watch this playlist to learn more about competitor research ► [ Ссылка ]

What is your competitive analysis workflow? How do you analyze the performance of your competitors? Let us know in the comments below!

Chapters:
00:00 Intro
00:13 What is competitive analysis?
00:47 Why do you need ongoing competitive analysis?
02:48 How often should you review your marketing strategy?
03:10 Key steps of a competitive analysis

USEFUL RESOURCES:
How to Do Competitor Analysis and Improve Your Digital Marketing Strategy with SEMrush:
[ Ссылка ]

How to Do SEO Competitive Analysis: [ Ссылка ]

All the abilities of SEMrush Traffic Analytics and Market Explorer: [ Ссылка ]

🛠 TOOLS MENTIONED IN THE VIDEO:
Traffic Analytics: [ Ссылка ]
Market Explorer: [ Ссылка ]
Organic Research: [ Ссылка ]
Advertising Research: [ Ссылка ]
Brand Monitoring: [ Ссылка ]
Backlink Analytics: [ Ссылка ]
Social Media Tracker: [ Ссылка ]

✅Like this video? Subscribe to our YouTube channel! [ Ссылка ]

🎓 Propel your career forward with Semrush Academy ▶︎ [ Ссылка ]
💻 Explore Semrush's blog for top marketing insights ▶︎ [ Ссылка ]
🚀 Start your FREE TRIAL of Semrush ▶︎ [ Ссылка ]
➖
KEEP IN TOUCH!
FB: [ Ссылка ]
Instagram: [ Ссылка ]
X: [ Ссылка ]
LinkedIn: [ Ссылка ]...

#competitiveanalysis #semrush #competitorsresearch

свернуть