#ikea #business #businessideas #shopping #psychologyfacts #psychology #layouts #mindtricks #strategy #businesstips
Businesses are experts at understanding their customers and tailoring products or experience based on it. A master at that craft is Ikea, a company that revolutionised furniture and home decor. From DIY furniture to tasty Swedish meatballs, everything Ikea does is a part of the wider Ikea experience. Their use of certain key psychological concepts is a masterclass everyone should know, regardless of being a customer or an entrepreneur. So, enjoy the video!
![](https://i.ytimg.com/vi/2kmRgQLHrRY/maxresdefault.jpg)