Pamela Anderson made a big announcement on Instagram on Monday morning.

The 56-year-old star is now the new owner of Sonsie Beauty.

The blonde Baywatch bombshell went makeup free for the video shot at her island in Canada.

And she noted that she loves being makeup free these days as it makes her feel more 'intimate and vulnerable.'

Her Instagram caption began: 'I’m thrilled to share that, as of today, I have officially joined @sonsieskin as co-founder and new owner!

'Sonsie is an emerging, beautiful, vegan & cruelty-free skincare company… with an important message that I want to help share with the world,' said the ex of rock star Tommy Lee.
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