Please consider supporting my work for as little as $5 by buying me a coffee: [ Ссылка ] Free Amazon Audible for 1 Month: [ Ссылка ] - You can listen to this book and thousands of other titles. Free 30-day trial. Cancel anytime. (They pay you a small commission even though you don't subscribe to a paid version. Win-win!) In this video, I'm giving you a 2 minute summary of the book Contagious: Why Things Catch On, by Jonah Berger. In this book, Jonah takes a deep dive into the science of word-of-mouth and social transmission and reveals the 6 core principles that make things catch on. He explains why certain products, ideas, and behaviors become popular, and how understanding these principles can help you create and spread your own contagious content. If you're looking to better understand the science of word-of-mouth and why things catch on, then Contagious: Why Things Catch On is the perfect book for you!
