Zhang Yiwei's path to a professional writing career couldn't be more normal.

In her early 30s, Zhang has published more than 10 novels, seven essay collections and a few academic books on creative writing and "Journey to the West."

The normality makes it a rare case today, when many of the richest Chinese writers first published works on the Internet, or their editors made decisions on whether a novel was fit for a game and/or movie adaptation.

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