After watching part one, you should have a good idea of what an insight is and how to tell if it's good or not. If not, maybe go watch that again :)
In this video, I take you through a couple different techniques for actually finding insights to use in your advertising. I explain tips and tricks for researching your product or topic, then I show you some examples of how I use research to write out strategic insights.
Don't forget to ask any and all questions you have about insights in the comments! The next and final video in this short insights series will be a Q&A.
In this video:
0:00 Intro to strategic insight
0:29 The "Be Stupid" Technique
1:37 Researching with online reviews
3:11 Examples of using reviews to find insights
7:14 Side note for creatives (copywriters and art directors)
7:34 Researching on social media
8:25 Example of using social media to find insights
9:41 Using focus groups and interviews to find insights
10:33 Turning research into insights
12:12 Reminders for identifying insights
13:13 Practice assignment
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