Moktar Larbi shares his perspective on the magic of podcasts and why this makes it a powerful marketing channel.
Moktar Larbi is CEO for Amplify Creators, and COO of Anazala Family.

Moktar Larbi works closely with creators giving him unique insight into the strong connection between listeners and hosts. During this episode Moktar discusses how brands can leverage this connection to create a strong marketing campaign. Plus how he uses podcasts as valuable lessons from experts.

Power of Podcasts: Perspective from the inside is a recap of key insights and ideas discussed at the Power of Podcasts 2024 event. Power of Podcasts is an annual event by Next Broadcast Media, the home of the largest podcast and digital audio advertising network outside of the United States - boosting 20 billion monthly impressions and 3.7 billion engaged listeners (and growing!). We are a specialised audio advertising partner able to connect advertisers with their most valuable listeners.

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