Kev walks us through converting a WAV or AIFF file to a High Quality MP3 file.
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WAV and AIFF files are too big for general consumption, so MP3 is the popular format we use. The only problem is there is different quality levels of an MP3 and they can sound vastly different. The bit rate is very important. And if you're exporting your file as an MP3 from Pro Tools or other audio program, you want to always choose "Tweak Head" or "Slowest" conversion to ensure the highest quality.

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