It's easy to determine the needs and wants of your customers if you know specifically who your ideal end-users are. So finding that out is the first step. Today I share very specific steps to find what your customers' needs and wants are for product design and development.
We'll discuss the Principles of the Method:
* Involve the Whole Team: Not just marketing members.
* Capture the Use Environment:
- Document product environment
- Videos or still pictures
* Identify the Lead Users: Those who experience needs ahead of others
* Look for Latent Needs
- A need people cannot do without (but they may not know it).
* “What Not How”
- Capture what the customer needs, not how to accomplish it.
* Use Props
- Can stimulate needs discussion,
- Existing products or product environment.
If you want to discover more about the Effective methodology (process) for identifying Customer needs PLEASE check out:
Video 1: [ Ссылка ]
Video 2: [ Ссылка ]
Video 3: [ Ссылка ]
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Thank you for watching!
Dr. Loay Al-Zube
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How to Identify Customers Needs & Wants For Product Design & Development? | Lect 7Vid 2 | Dr Al-Zubev
How to Identify Customers Needs and Wants? | The Art of Gathering Raw Data | Dr. Loay Al-Zube
