Franklin is a Private Banker; Head of Entrepreneurs at Coutts & Author of ‘The Money Ladder’. He's an advisor to business owners across several sectors including Tech, Property and Recruitment.
Franklin is the Vice-Chair of Governors at United Colleges Group in London and a Trustee for two charities that provide personal development and mental health support to local communities. He also sits on the advisory board for the multi award-winning children’s skincare brand ‘Nala’s Baby’. Franklin teaches financial literacy to his social media following under the name of @urbanfinancier, where he delivers useful and practical information about managing personal finance. In March 2024 he published his debut book ‘The Money Ladder’ A 3-Step Guide to Make and Grow Your Wealth’, which gives readers the tools they need to achieve their financial goals.
In 2019 Franklin was awarded 'Mentor of the Year' at the UK Social Mobility Awards, for working with students across London. In 2023, he became an alumni of the Commonwealth Study Conference, a global leadership network established by Prince Philip, the former Duke of Edinburgh.

00:00 Intro
2:46 How Franklin Got Into Wealth Management
13:31 Franklins’ Thoughts On Property In The Current Market
15:50 Buying Vs Renting Your Own Home
19:55 “The Money Ladder”
26:10 The Lack Of Financial Literacy
30:15 Different Asset Classes You Should Look Into
36:36 Successful Habits/Traits
44:34 Interest Rates

Franklin Asante
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