By the time 1991 had come, viewers weren't really amused with the current ident! And so, on the 23rd of February (a week after BBC's rebrand), a new ident was launched! Simple, but excellent! So excellent, that it lasted up until 2000!!!
(You may also notice that the logo which they used from their launch has gone)
![](https://i.ytimg.com/vi/2wATPb47MYc/mqdefault.jpg)