Learn more about the principles of UX design with our video, 'Think About Your Users' led by UX expert Frank Spillers. This video delves into the fundamental principle of user-centered design (UCD) – the importance of understanding your users before making any design decisions. Discover the critical technique of 'GOOB' – Get Out Of the Building – to gain a deeper insight into your users' needs, preferences, and behaviors.

Frank Spillers guides you through practical strategies to simulate user interactions and contexts, emphasizing the need for a decision-making culture that prioritizes outside-in thinking over internal assumptions. Learn how to adopt an outside-in approach to align with actual user behavior and context, which is crucial for creating meaningful and effective user experiences. In collaboration with the Interaction Design Foundation (IxDF), this video offers a comprehensive overview of user-centered design principles and processes, aimed at helping designers, stakeholders, and teams to prioritize their users at every step of the design journey. Whether you're new to UX or looking to refine your approach, 'Think About Your Users' provides valuable insights into making user-centric decisions that enhance usability and satisfaction. Join us as we explore user-centered design, from the basics to advanced techniques, and learn how to think about users in a way that transforms your design process.

🔗 Want to learn more what is “Get Out Of the Building” about before taking our full course? Then learn more for free on our always-updated UX / UI design glossary at:
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🔗 Join us to take the “Mobile UX Strategy: How to Build Successful Products” online course. Make a concrete step forward in your career path today:
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