Campaign facts:
Campaign/advert name: ‘Smashing the clichés’
Media (international): TV, cinema, online, social media
Time period: TV start 20.10., cinema start 26.10.
Countries: Germany, Austria, Switzerland, the Netherlands, Luxembourg, Sweden, Czech Republic, Slovakia
Agency: HEIMAT, Berlin
Production: STINK, Berlin
Directing: Jones+Tino
![](https://i.ytimg.com/vi/35E4Sly_4Ks/maxresdefault.jpg)