In many companies, the product manager and the UX designer roles go hand in hand. This week's post is an introduction to the UX designer role, how it's similar (and different) to the product manager role, and how the two work effectively together to deliver a great product.
Before we start to dive deeper into the two roles, let's first explain the role of the UX designer. User experience (UX) design is a discipline that covers the end-to-end experience of a product. UX designers are responsible for understanding the target users' challenges when using a particular product and then designing an elegant solution that helps users solve those challenges.
It just so happens that this overlaps with product managers' goals. It's not surprising that there's a lot of confusion where one role ends and the other begins. In fact, in many smaller startups, the product manager is also the UX designer. This person is expected to understand the market and business goals, the user needs, and the best way to prioritize features and manage a team.
However, when teams get larger, stakeholders become more numerous, and the company expands, the two roles are split into more specialized positions. This makes a lot of sense because at this point it becomes impossible for one person to take on so many tasks and responsibilities and still be effective in delivering the product.
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