Skift Take: “Back to basics". That's the new focus of Chris Nassetta, as he launches a self-described 'unsexy' growth strategy. Spark and Project H3 are all part of a new vision to turbo-charge Hilton's development.

In an interview at Skift Global Forum 2023 with Sean O'Neill Senior Hospitality Editor at Skift, Hilton CEO Chris Nassetta outlines the company's bold strategy to dominate middle-class travel through new, disruptive brands like Spark, which targets the economy segment with affordable yet quality accommodations. Learn about Hilton's focus on expanding its reach to younger travelers and using these mid-tier offerings as stepping stones to its luxury brands. Nassetta also addresses key industry challenges, including transparency around mandatory fees and the need for legislative action to support the broader travel sector, offering insights into Hilton's plans to shape the future of hospitality.

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