Together with Škoda Castoola made an interactive ad where viewers chose their favourite colour of the Škoda car and applied for a test drive.
It was a case where we got feedback on how many test drives were made and how many cars were sold. So, the advertiser could know exactly what his ROI on this advertising was.
And, by the way, the very first Addressable TV ad, made by Castoola, was also one of the first in Europe. It took time, but now we're here.
