(21 Dec 2006)
1. Wide shot San Gregorio Armeno alley
2. Medium shot of stand selling Father Christmas decorations
3. Crowd walking in San Gregorio Armeno
4. Medium shot of vendors
5. Various of artisans working in Ferrigno workshop
6. Wide shot of entrance of Sociology department, University Federico II in Naples
7. Medium shot of Alberto Baldi, professor of Anthropological Museumography and Multimedia, Federico II University of Naples, entering library
8. Cutaway students
9. SOUNDBITE : (Italian) Alberto Baldi, Professor of Anthropological Museumography and Multimedia, Federico II University of Naples
"The significance lies in the level of the produce, characterised as I said earlier, by an economic sector that is identifiable with a specific place, that is San Gregorio, but its importance also lies in the social tissue and within the domestic sphere"
10. Wide shot Atelier Ferrigno entrance
11. Camera pull focus from nativity to Pulcinella, traditional Neapolitan character
12. Pan down from nativity to Japanese magazine
13. Medium shot of window with nativity figures
14. Pan down on Madonna with baby Jesus, dressed with gold textiles dating from the end of the 18th century, priced at 2500 euros for both figures
15. Wide shot of Atelier Ferrigno
16. Pan down from Scartellato, hunchback character, to fish stand
17. SOUNDBITE : (Italian) Professor Giovanni Puglisi (Italian), Head of UNESCO Italy
"The question of Naples includes the entire historic centre and its preservation and promotion, and within its promotion we can insert the tradition of the artisans of the Neapolitan nativity, in order for there to be a strong and direct commitment, on behalf of those responsible of the local administration. Because a declaration of rights is not sufficient, we need to roll up our sleeves"
18. Long shot balcony in San Gregorio Armeno alley
19. Wide shot of artisan Fulvio Forte in his shop
20. Various of Fulvio Forte's characters
21. Wide shot exteriors of Naples town hall
22. Medium shot of Development and Cultural Councillor, Nicola Oddati
23. Newspaper headlines reading, "The Nativity holds but only if original"
24. SOUNDBITE : (Italian) Nicola Oddati, Development and Cultural Councillor
"For this reason, in addition to the recognition of intangible heritage of humanity we are pushing towards the creation of a cultural district, that is obviously also an industrial district. Because one of the biggest problems we are facing is that of the mass industrial production and industrialisation of the product that often turns into low quality junk in contrast with the artistic value, the hand work and the research that surrounds the Neapolitan nativity production."
25. Exterior Ferrigno shop
26. Medium shot of artisan bringing new Fabio Cannavaro, Italy's football team captain figurine
27. Close up on Fabio Cannavaro and Francesco Totti, Italy's football team forward, statues
28. Various customers buying nativity characters
29. SOUNDBITE : (Italian) Marco Ferrigno, Owner of Ferrigno shop and artisan
"This shop was founded in 1836, before it was in the shop in front on number 54. This familiar tradition starts with my great great grandfather Nicola and the tradition has passed on to me. I hope to be able to pass it on to my son, who is three and a half years old and already looks like he's up for it!"
30. Close up Pavarotti buying character at Ferrigno shop
31. Marco Ferrigno, showing restored XVIII century Madonna character to customer
32. Pan up Madonna
33. SOUNDBITE : (Italian) Customer from Naples who had the Madonna character restored, (no name available)
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