If your website allows visitors/users to log in or sign up, you should definitely track these interactions. One of the possible areas where this can be applied is to segment out the visitors who log in to their account (so that you could calculate more accurate conversion rates).
This is useful if visitors are not redirected to a page that contains, say, /my-account/ in the URL after the login.
In this video, I'll focus specifically on the login event, not the user ID feature in Google Analytics. If you came here exactly for User ID tracking, check the links below.
=== LINKS ===
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✭ Blog post: How to track logins and signups with Google Tag Manager and Google Analytics [ Ссылка ]
✭ Blog post: A guide to Google Analytics User ID in Google Tag Manager [ Ссылка ]
✭ Blog post: Google Analytics Settings Variable [ Ссылка ]
✭ Video: Google Analytics Settings Variable [ Ссылка ]
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