"Bordelle"
For the past decade, Bordelle has been a driving force in bringing fashionably filthy lingerie to market prominence. Toying with themes of seduction and domination, their unique perspective of luxury S&M has led to the label becoming essential lingerie for fashion and cultural provocateurs alike.
Originated from the UK and founded in 2009, Bordelle specialty lies in women’s lingerie and bodywear that combines true craftsmanship with groundbreaking sexy bondage lingerie designs, toying with themes of seduction and domination
The Bordelle aesthetic is characterised by body-con silhouettes and rooted in a proprietary technique that blends 24 carat gold plated hardware and customised satin elastic bands with an array of fabrics to create iconic pieces featuring a luxury S&M sensuality.
From open bras to sexy thongs and pushing the boundary further with pieces such as harness briefs, Bordelle is the go-to brand. "Memorable, Provocative, and never without a reaction".
Inspired by the lack of choice in fashionable-yet-kinky undergarments, founder and Creative Director Alexandra Popa created Bordelle as an “ironic wink between sex and fashion in the lingerie industry” as exemplified by its tongue in cheek pseudonym. When she founded the label, the designer held masters degrees in Economics and Management, but had no experience within the lingerie industry. Therefore she had to think outside of the box, which led her to breaking technical boundaries, as well as developing new innovations.
The brand has since become well-known for fusing ready-to-wear elements with bondage wear in a manner both tastefully and with exceptional quality. A testament to the label’s twin pillars of kink and exceptional elegance is united in Bordelle’s aesthetic that are characterised by slim-fit silhouettes, satin and luxury lace fabrics.
Bordelle was a success from the get-go. In 2009, their very first launch sold out within 24 hours of being on display at Selfridge’s in London. Their collections are currently available in over 20 countries at department stores, fashion concept stores and specialist boutiques. The English brand has also expanded to include swimwear, a bridal collection, which was launched in 2012, as well as its own signature line and offers atelier services as well, such as Made to Measure and Ultimate Bespoke. Bordelle stands for craftsmanship and handmade pieces, made by artisans in Europe.
WRITTEN BY CHARLIE O'BRIEN
NARRATED BY ANNALISA ASTARITA
EDITED BY MICHELANGELO LIA
