This lesson covers chapter 2, Strategy Leadership, Vision, Mission, and SMART Goals. This chapter is intended to explain what vision, mission, and goals are? Furthermore, why are they important to organizations? Therefore, after this lesson, you will be able to:
• Define vision and mission and distinguish between them.
• Know what the acronym SMART represents.
• Be able to write a SMART goal.
An organization’s vision describes what the organization hopes to become in the future. A mission states the reasons for an organization’s existence. While a vision looks to the future, a mission captures the key elements of the organization’s past and present. To work toward achieving these overall aspirations, organizations also need to create SMART goals—narrower aims that should provide clear and tangible guidance to employees as they perform their work on a daily basis.
Key Takeaways
Strategic leaders need to ensure that their organizations have three types of aims. A vision states what the organization aspires to become in the future. A mission reflects the organization’s past and present by stating why the organization exists and what role it plays in society. Goals are the more specific aims that organizations pursue to reach their visions and missions. The best goals are SMART: specific, measurable, achievable, realistic, and time-bound
Main references
Video lessons on Strategic Management provide as learning supporting material for the book Mastering Strategic Management: Evaluation and Execution, 1st Canadian Edition, Author Janice Edwards. This textbook is an OpenBook available at BCcampus Open Education. The web version of the Mastering Strategic Management – 1st Canadian Edition can be accessed at [ Ссылка ] .
Edwards, A. (2012). Mission Statements–World’s Top 10 Brands. Retrieved from [ Ссылка ]
Quigley, J. V. (1994). Vision: How leaders develop it, share it, and sustain it. Business Horizons, 37(5), 37–41.
Thanks for watching, don’t forget to subscribe Americo e-Learning
Topics covered in this video:
mission and vision statements, mission statements, vision statements, what is smart goals, what is vision mission in business, vision mission definition in management, Strategic Management Lesson, difference between vision mission goals objectives, vision in strategy, mission in strategy, importance of mission and vision, What is strategy, define strategy, defining strategy, strategy as a plan, mastering strategic management, strategy as a position, strategy lesson college, strategy lesson university, strategic planning, strategic formulation, concepts of strategy
=====
Americo e-Learning provides practical training in business analysis for professionals that work within short due dates and under pressure. A hands-on learning experience in which students have the opportunity of developing skills such as problem-solving, critical thinking, quantitative analysis in practical business applications.
MISSION STATEMENT
My mission is to provide practical courses in business analysis for effective professionals. The objective is to keep the focus on the essential needs of professionals that work within short due dates and under pressure.
We provide a hands-on learning process. During the courses, my students have the opportunity of developing skills such as problem-solving, critical thinking, and quali-quantitative analysis in practical business applications. My sessions started with the basics, then practice, implementation in a supporting software, and at the end, recommendations for a professional presentation. We cover the complete cycle, from the analysis to the business presentation.
My background includes D.Sc. in Industrial Engineering, and MBA, and 20+ years of hands-on experience in service and manufacturing industry. My teaching differentials represent a combined approach with a deep understanding of Business Management models, real case assessments, and personal testimony from my multifaceted experience. My extensive hands-on business experience (20+ years), along with proper teaching methods, has been contributing to my students’ success since my first teaching assignment 15 years ago.
MY SOCIAL MEDIA AND CONTACT MEDIA
E-MAIL: americoelearning@gmail.com
WEBSITE: www.americoelearning.com
TWITTER WEBSITE: [ Ссылка ]
LINKEDIN: [ Ссылка ]
