Learn the three things one company did with their email newsletter to generate 5X their investment. Here's a hint: it's not a newsletter. 😀
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I've spent the last few weeks subscribing and unsubscribing to B2B email newsletters, looking for an excellent specimen to share with you.
Buried underneath the mountain of content round-ups, link lists, webinar invitations, promotions, and click-bait subject lines, I unearthed a fantastic example of B2B email marketing at work.
Ironically, it's not a newsletter.
So, I reached out to the team behind this brilliant bit of inbox marketing and asked if their strategy is effective?
It is.
In the last year, their email strategy generated 5X the investment. That's a 500% ROI on an email they send out every other week.
Who sends it? What do they send? And how can you replicate their success?
That's what I'm breaking down in this week's Loyalty Loop. Yep. I've secured their top-secret redacted recipe for success, and I'm sharing it with you.
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Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.
Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.
