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What makes a successful ad campaign? Is it creativity? Virality? Cultural relevance? Brand Impact?

Kipp is joined by Lestraundra Alfred to cover the best marketing campaigns of 2023. Lestraundra is a HubSpot creator. She’s co-host of the balanced Black Girl podcast, and a marketing pro. She also wrote an amazing blog post about the most successful marketing campaigns of 2023 on the HubSpot blog.

They discuss the top performing campaigns based on creativity, effectiveness, and impact. Plus, lessons learned, key takeaways and honorable mentions.

Top Performing Campaigns:
0:00 - Lestraundra's background and the criteria to filter top performing campaigns
2:17 - Snoop Dogg's Solo Stove Campaign and it's virality factor
7:00 How successful marketing campaigns integrate product value proposition creatively.
7:40 - Nicki Minaj's Gag City Campaign
10:12 Community engagement leading to AI image trend.
13:40 - Ben Affleck and Dunkin' Donuts Campaign
17:25 - Walmart's Mean Girls-themed Black Friday Campaign
19:10 - How Walmart's Black Friday campaign taps into generational nostalgia
21:22 - Walmart is evolving to appeal to millennials by focusing on quality and aesthetics, aligning itself with the target revolution and gaining attention from the younger generation.

Mentions:
Lestraundra’s Blog Post: [ Ссылка ]
Snoop Dogg Solo Stove Campaign: [ Ссылка ]
Nicki Minaj Gag City Teaser: [ Ссылка ]
Ben Affleck’s Dunkin Donuts Ad: [ Ссылка ]
Walmart's Mean Girls-themed Black Friday Campaign: [ Ссылка ]

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Thank you for tuning into Marketing Against The Grain!


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Host Links:
📲Kipp Bodnar, [ Ссылка ]
📲Kieran Flanagan, [ Ссылка ]

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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