Since its initial launch by Apple in 2007, this product has achieved unprecedented success in the consumer market. It has become so ingrained in our daily existence that envisioning life without it is nearly inconceivable. Smartphones, in essence, have not only revolutionized our lifestyles but have also given rise to an entirely novel form of physical communication.
Presently, actions like scrolling, swiping, and pinching have become second nature to us. However, it's important to remember that these actions were not always instinctive; they had to be acquired. Designers played a crucial role in instructing and guiding us on how to perform these functions.
00:00 - Intro
00:31 - Design style from the real world
02:09 - The first GUI
03:05 - Knowing the story
03:55 - The Paradigm
04:30 - Moving away from Apple
06:04 - Familiarity
06:45 - Apple's first try
07:49 - Foundation of Mac OS X
08:58 - From Mac OS to iOS
12:16 - iOS 7
12:54 - Outro
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