Introduced in 2012, the experiment is Detroit’s “Fight Club of Design,” an underground, automotive industry event developed to identify emerging car design talent. Coinciding with the North American International Auto Show, the event is an automotive sketching competition where contestants contend for the Skethchbattle championship. Fifteen professional and student contestants competed in front of an audience in a timed, three-round boxing-themed setting.
The Sketchbattle raised more than $7,500 for Project Beautiful – Inside and Out, a Michigan-based non-profit that builds confidence and hope for people, especially women in shelters, to rebuild their lives.
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