0:00 Intro
0:09 : Who is Adelle Revella?
2:59 : What is the part of Science in buyer persona?
5:28 : What is the part of Art in buyer persona?
6:39 : Is there a place in industry for the art part patterns?
11:27 : How do you get to find only a few people as a persona? How does Adele Revella defines a pattern?
15:39 : How did we do the switch between Adam Cooper, Kathy and the inmates and marketing?
18:32 : What is trigerring a buyer decision?
19:36 : What is really the difference between market research and buyer persona?
21:52 : How should I process if I am a start-up lander?
23:19 : Is the a trend in keyword strategy?
23:41 : When you don't have buyers, can you do persona on your subscriber list?
25:08 : How many interviews should we do when we are a middle company?
25:59 : How much does it cost to have a great buyer persona data mine?
27:02 : Would buyer persona data analyse be doable for a start up on his own?
28:38 : $15,000 to start and succeed with content marketing?
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How to create buyer persona on a budget?
How to create buyer persona on a budget?
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