Hero Honda was once the most successful joint venture in the Indian automobile industry, dominating the two-wheeler market for decades. But in 2010, the partnership came to an abrupt end, leaving behind a legacy of innovation, competition and controversy. In this video, we will explore the dark truth behind Hero Honda’s separation, and how it affected both the companies and their customers. We will also look at the current status of Hero and Honda, and whether they can survive and thrive in the changing market. Watch this video to find out the real reason behind Hero Honda’s partnership failure, and who benefited and who lost from it.
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