A dementia-friendly community:

UNDERSTANDS dementia and the challenges that people living with dementia face in their community.

INCLUDES people living with dementia in all aspects of community life.

ENCOURAGES and promotes the independence of people living with dementia.

ASSISTS people living with dementia in the most appropriate and helpful ways.

VALUES and welcomes people living with dementia in their businesses and establishments.

Businesses and organizations have an opportunity to receive education about dementia, and learn strategies to provide good customer service to people living with dementia.

Those who receive training and adopt the strategies will be designated as a dementia–friendly location, and will display a blue umbrella decal.

People living with dementia may wear a self-identifier in the form of a blue umbrella pin.

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