Stretch goals are believed to inspire a new level of commitment, and can lead to results radically beyond the current output of a firm. Many large firms like Amazon and Tesla use stretch goals. Dr Saeedeh Ahmadi studied the effects of stretch goals and found that the paradoxical nature of stretch goals results in both intended and unintended performance outcomes.

Read about it on RSM Discovery: [ Ссылка ]

Read the full PhD by Saeedeh Ahmadi, A motivational perspective to decision-making and behavior in organizations, [ Ссылка ]

Dr Ahmadi is continuing her research as an assistant professor in Strategic Management at Amsterdam Business School, at the University of Amsterdam: [ Ссылка ]

To learn more, look into our open courses on strategy and innovation: [ Ссылка ]

RSM Discovery is a gateway for business leaders to access research by students and faculty of Rotterdam School of Management, Erasmus University — bridging the gap between academia and practical applications to address the challenges facing business and society today. Music

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