Every industry can look at their data to make better business decisions. However, based on some estimates, 80-95% of all data available to businesses are unstructured, including text, image, video, and audio data. Specifically, textual data and words are ubiquitous in almost every marketplace interaction — from user-generated content to company reports, from service interactions to marketing communications. These interactions create a wealth of textual data. This data source is on the one hand exciting and rich, but on the other hand, by its unstructured nature, difficult to decode and derive insights from. How can business leaders best use such data? In this complimentary webinar, Oded Netzer, the Arthur J. Samberg Professor of Business at Columbia Business School, will discuss the opportunities and challenges in converting this wealth of textual data into insights.

In this 30-minute webinar, you’ll walk away with:

• An understanding of the value of textual data
• Tips on where to find your own textual data
• Ideas for how to analyze textual data
• Insight on how textual data can help make better business decisions
• Inspiration on how you can help your team adopt a data-focused mindset

Oded Netzer teaches in the Quantitative Intuition™: Making Smarter Decisions with Imperfect Information program. To learn more visit: [ Ссылка ]

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