The Toyota Prius hatchback turns over a new leaf this year as it enters its fifth generation. After many iterations, the Prius has finally pupated into an attractive piece of sheetmetal with a fuel-efficient powertrain hidden inside. The new car offers up to 196 horsepower, the most ever from a Prius. Toyota estimates the front-wheel-drive model will get up to 57 mpg combined, also the best number a Prius has achieved. A completely redesigned cabin welcomes a more traditional approach to the driver’s-space layout, with bigger screens and a sweetened offering of features including available heated rear seats. The new Prius has a lower roofline, a wider stance, and a lower seating position that promises to make driving it fun. To accomplish that shouldn’t be so difficult for the Prius: it just has to outpace familiar rivals such as the Hyundai Elantra Hybrid and the Toyota Corolla Hybrid. Toyota hasn’t said when the Prius will go on sale, but we expect it to enter the market in early 2023.
What's New for 2023?
The 2023 Toyota Prius is the start of a new fifth generation with a car that’s been thoroughly updated inside and out. Every Prius now rides on the next evolution of Toyota’s TNGA-C platform, which makes it a leaner but more rigid eco-friendly compact with a wider stance and lower driving position. A new 194-hp hybrid powertrain with available all-wheel drive has been added; Toyota promises it will be at least a couple seconds quicker to 60 mph while retaining competitive fuel economy. All-wheel-drive models get 196 horsepower thanks to the added high-output magnet inside the rear motor. A 220-hp plug-in hybrid Prius Prime model is also offered, but we review that model separately.
Pricing and Which One to Buy
LE
$27,000 (est)
XLE
$32,000 (est)
Limited
$36,000 (est)
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Known for its incredible fuel economy, the Toyota Prius delivers on its green promise. Its lineup of safety equipment and extra features is as strong as its disinclination to stop for gas. Base models come with 17-inch wheels, blind-spot monitoring with rear cross-traffic alert, and a not-so-outrageous starting price.
Engine, Transmission, and Performance
One powertrain commands the Toyota Prius lineup. This is a 194-hp hybrid setup that uses a 2.0-liter hybrid inline-four gasoline engine, borrowed from the Corolla Cross hybrid crossover, bolted to a continuously variable automatic transmission. Front-wheel drive is standard. For all-wheel-drive Priuses, Toyota adds a high-output permanent magnet electric motor to the rear axle, bumping total powertrain output to 196 horsepower. While the AWD model’s extra power is virtually undetectable, this new car’s 75-hp advantage over the outgoing model should be. The last-gen AWD Prius we tested eventually showed up to 60 mph in 10.8 seconds, but Toyota promises the new powertrain should get there in 7.0 seconds. While we’ll have to wait to strap our test equipment to the new fifth-generation model to quantify it, the 2023 Prius looks to be the quickest Prius to date.
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