The past few years have shone a light on personal health for people around the world. Consumers are, more than ever before, interested in their wellness and the self-care steps they can take to improve their lives.
For consumer health brands, this represents an opportunity that carries enormous responsibility. Millions of people are seeking guidance and help in engaging with their health and that of their families and loved ones. Herein lies a challenge for the industry; to deliver information and ads that truly speak to this audience.
This short film, featuring Bayer's Patricia Corsi alongside leaders of the communications sector, touches on the creative challenges and opportunities facing the consumer health industry.
