If it feels like you’ve seen more product placement in your favorite TV shows lately, you probably have. Once a marketing trick embraced mainly by the movie industry, product placement became popular with the small screen after TiVo and streaming services delivered a one-two punch to the efficacy of traditional 30-second ads. And the tools of the digital age are about to make this tactic a whole lot more futuristic…

Further reading:

The BBC
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“Branded Entertainment,” Jean-Marc Lehu
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Journal of Broadcasting & Electronic Media
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Journal of Advertising Research
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The Los Angeles Times
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The Associated Press
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The New York Times
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Newsweek
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InStyle
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PQ Media
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Adweek
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Branded Entertainment Network
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CNBC
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