With Gen Z yogurt consumption declining, Dutchie Yogurt used creative brand storytelling on YouTube and partnered with health influencers to deliver a full-funnel video marketing campaign. This YouTube marketing campaign helped them connect and engage with the right audience through different formats in the moments that matter to shift their perception of the importance of gut health, drive behavioral changes, and improve sales.

#YouTubeAdvertising #YouTubeMarketing #InfluencerMarketing #Shorts

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