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Has Behind the Scenes Become More Important Than the Final Photos From a Photoshoot?
by Ryan Cooper
There has been an increasing trend over the last few years that many newer photographers have latched onto. That trend is how important it is to tell the story "of" the photoshoot rather than just conducting the shoot itself. I've been noticing a very specific shift in priority from a time when it was all about the final images to a balance between shooting and behind the scene to our modern world where it can often be surprising how often behind the scenes actually seems to be the true product of a photoshoot.

Behind the scenes content, especially in the form of video, is a tremendously powerful mechanism for building a connection with viewers by sharing the memory of an experience. That memory seems to be surprisingly effective at grabbing the attention of new fans and giving them a compelling reason to continually follow a photographer's work. In a sense, the performance is as valuable as the product.

If your goal is to build as strong business as possible then the correct decision is always the road leading to the most economic prosperity, even if it lies in contention with your dreams or desires. Photography, however, isn't a career that can ever be considered a good business decision. It is a difficult road that generally leads to relatively poor earnings. Photographers do not chase photography because we want to be rich. Rather, we chase photography because we love to create photographs.

Should behind the scenes content be created? Undoubtedly, the answer is yes. There is clearly a demand for it which means that someone should fill that demand...

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