How do you get clients to value brand strategy - and pay you for it - as part of your graphic design projects? There is a big difference between what’s merely aesthetic graphic design and what is truly strategic design. It can mean the difference between getting paid top dollar for what you do as a creative professional or having your work relegated to the commodity bin of the industry. You can get paid more for what you do as a designer, but first you have to learn to leverage design strategy, clearly communicating to the client how your work will deliver a higher ROI.

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This video is created for entrepreneurs, designers, creative professionals and people interested in brand strategy, business, graphic design, personal branding and marketing.

Philip VanDusen is the CEO of Verhaal Brand Design, a brand strategy and design agency. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients they serve.

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