Dawn W. Dickson tells her story of starting how she started her company PopCom.

Dawn W. Dickson is a serial entrepreneur and investor with over 19 years of experience in marketing and business development. She launched four successful cash flow positive companies since 2002, her most recent ventures Flat Out of Heels (rollable flats for women to get relief from painful heels) and PopCom after identifying a need to develop a software solution to make vending machines more intelligent.

Dawn has received numerous awards and accolades for her business savvy and pitching skills, and has been invited to speak on numerous panels and workshops and featured in countless media outlets including Forbes, Black Enterprise, Fortune, Fast Company, Venture Beat, Huffington Post, Essence Magazine, The Miami Herald, CNBC/Yahoo series ‘The Biz Fix’ with Marcus Lemonis, and MSNBC ‘Your Biz’ Elevator Pitch.

Dawn has expertise in raising traditional and non-traditional business capital. In 2019, Dawn became the first female CEO globally to raise a secure token of erring (STO) over $1 million using equity crowdfunding under Reg CF the JOBS Act.

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