As a small business owner, this is one of the most important metrics that you can track! Customer Lifetime Value is tells you exactly how much money a customer brings into your business, however, it can also tell you if your attracting the right customers or clients and if you have opportunities to increase their spending.
In this video, I'll walk you through an easy step-by-step formula that you can use to calculate your Customer Lifetime Value.
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𝘋𝘐𝘚𝘊𝘓𝘈𝘐𝘔𝘌𝘙: 𝘚𝘰𝘮𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘭𝘪𝘯𝘬𝘴 𝘮𝘢𝘺 𝘣𝘦 𝘢𝘧𝘧𝘪𝘭𝘪𝘢𝘵𝘦 𝘭𝘪𝘯𝘬𝘴, 𝘮𝘦𝘢𝘯𝘪𝘯𝘨 𝘐 𝘸𝘪𝘭𝘭 𝘦𝘢𝘳𝘯 𝘢 𝘴𝘮𝘢𝘭𝘭 𝘤𝘰𝘮𝘮𝘪𝘴𝘴𝘪𝘰𝘯 𝘸𝘩𝘦𝘯 𝘺𝘰𝘶 𝘱𝘶𝘳𝘤𝘩𝘢𝘴𝘦 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘮𝘺 𝘭𝘪𝘯𝘬 𝘢𝘵 𝘯𝘰 𝘢𝘥𝘥𝘪𝘵𝘪𝘰𝘯𝘢𝘭 𝘤𝘰𝘴𝘵 𝘵𝘰 𝘺𝘰𝘶. 𝘛𝘩𝘪𝘴 𝘩𝘦𝘭𝘱𝘴 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘵𝘩𝘦 𝘧𝘳𝘦𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘐 𝘰𝘧𝘧𝘦𝘳 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘛𝘩𝘦 𝘚𝘦𝘢𝘴𝘰𝘯𝘦𝘥 𝘔𝘢𝘳𝘬𝘦𝘵𝘦𝘳 𝘢𝘯𝘥 𝘢𝘭𝘭𝘰𝘸𝘴 𝘮𝘦 𝘵𝘰 𝘤𝘰𝘯𝘵𝘪𝘯𝘶𝘦 𝘵𝘰 𝘤𝘳𝘦𝘢𝘵𝘦 𝘮𝘰𝘳𝘦 𝘧𝘳𝘦𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘧𝘰𝘳 𝘺𝘰𝘶. 𝘐 𝘰𝘯𝘭𝘺 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘵𝘩𝘢𝘵 𝘐 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭𝘭𝘺 𝘶𝘴𝘦 𝘢𝘯𝘥 𝘭𝘰𝘷𝘦. 𝘛𝘩𝘢𝘯𝘬 𝘺𝘰𝘶 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘴𝘶𝘱𝘱𝘰𝘳𝘵!
