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Guiding patient self-treatment
As a producer of a scar treatment gel, our client wanted to establish their place in the competitive market by launching a new device that combined a gel dispenser and a massaging tool. Part of the launch campaign should be a patient-friendly animation film explaining the mode of action of the product, while at the same time introducing the new combination of gel application and massage technique. In addition, the client also wanted to produce a version of the film for professional audiences.
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