I WILL WHAT I WANT celebrates women who define success on their terms, tuning out the noise of outside judgments. So, we signed a woman who was sure to be judged, supermodel Gisele Bündchen.
Following the release of our film showing Gisele working out while real online comments being made about her invade her space, we created a website with a custom engine that scraped social networks like Facebook, Instagram and Twitter as well as news sites for comments being made about about Gisele.
For the first time, the entire social discussion about a single person was happening on one website in real-time. Constantly refreshing with new commentary, making every view a unique experience.
