Holly presents "The U.S. Constitution: Content Strategy for Democracy"

In 1787 the Founding Fathers drafted the U.S. Constitution, but what they really created was the original content strategy for democracy. They faced struggles strikingly similar to the modern content strategist, such as managers unsure about change (the Continental Congress), silos with clashing priorities (North vs. South), and a complicated stakeholder approval process (ratification). And the people who have fueled the evolution of the Constitution have lessons to teach us as well.

Holly shares a playbook for navigating content politics and effecting rad changes to your organization’s content culture, taken from her own work experience and the experience of figures like Alexander Hamilton, George Washington, Rosa Parks, and Notorious RBG.

Recorded on January 19, 2017.

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