Offensive marketing might just be the strategy you need! In this video, we'll explore the power of offensive marketing, using examples from industry giants like Harley Davidson, Samsung, and Pepsi. Learn how these companies used direct attacks on their competitors' business plans to gain market share and increase their brand awareness. We'll also cover the steps you need to take to implement an offensive marketing strategy successfully. So buckle up and get ready to take your business to the next level with offensive marketing!
When more than one company in a market sells the same kind of product, each company only gets a small share of all sales of that kind of product. This kind of marketing is called "offensive." Each company has a share of the market, and a company with an offensive marketing strategy goes above and beyond to get more market share by directly attacking a competitor's business plan and taking its market.
Harley Davidson's fight against Japanese motorcycles to get a big share of the US market is one of the best examples of offensive marketing in history. In the 1960s, Harley Davidson came back from almost going bankrupt to become the market leader by using bikes made by foreign companies that were faster and cheaper. The picture of a man in leather riding a motorcycle and looking tough has become a symbol for the company.

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Copywriter: Kamran Tagiyev
Voiceover author: Jeremy G.
Animation author: Nazanin Suleymanova
Sound editor: Mahluga Taghiyeva
Project manager: Kamran Tagiyev

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